From Day Jobs to Theia Collective: Our Journey into Web3 Design
In 2021, Jon and I embarked on a journey that transformed our careers and led to the birth of Theia Collective. With Jon's expertise in product design and UX/UI—having led design efforts for major players like OKX and Crypto.com—and my background in branding from top-tier creative agencies such as TBWA, where I worked with clients like Cathay Pacific, Nescafe, and Sino Group, we found ourselves increasingly drawn to the world of Web3.
As we began to take on more Web3 projects, the demand for our skills grew. It became clear that our passion had outgrown our day jobs, leading us to take a bold step: we left our traditional roles to form Theia Collective, a design studio focused on the rapidly evolving Web3 and crypto space.
Lessons We've Learned in Web3
Since founding Theia Collective, we've learned that speed is the name of the game in Web3 and crypto. The pace of innovation is relentless, and the ability to quickly bring ideas to life, test them, and iterate is crucial for success. This dynamic environment demands close collaboration with teams to deeply understand their identity, values, and vision, ensuring that the designs we create are not just aesthetically pleasing but also aligned with the core essence of the product.
Branding plays a pivotal role in this space, especially as the market becomes increasingly saturated. Authenticity is key, but so is the ability to stand out in a crowded landscape. Our approach to UX/UI design is informed by our understanding of diverse user groups, from crypto-native enthusiasts and degens to newcomers just dipping their toes into the world of Web3. Comprehensive testing and research allow us to craft experiences that resonate with each audience segment.
The Future of Theia Collective
Our vision for Theia Collective is simple: to create exceptional designs that elevate the industry. Whether it's product design, UX/UI, websites, or branding, our goal is to collaborate with innovative teams worldwide to help them achieve their objectives through thoughtful, functional, and visually striking designs.
We're also committed to fostering growth within our team, nurturing the next generation of designers, and enjoying the journey. As we continue to expand, we're excited to meet and work with amazing people across the globe, all while pushing the boundaries of what's possible in design.